Pte Gustavus 'Will' Eames, 2537, 24th County of London Regiment, died on February 13th, 1916, from wounds sustained in action in Flanders. He was buried at Bethune Town Cemetery, Pas de Calais.

Born in Luton in 1897, he was christened Gustavus but appeared in some Census returns as Augustus and in military records as William or Augustus William. He was popularly known as Will.

He was the son of retired painter and decorator William Eames and his wife Harriet, of 107 Cambridge Street, Luton. Before enlistment, Will worked in the office of the Luton Co-op Society.