Pte Victor Lawrence Hayward, 3024, 1/23rd London Regiment, was killed in action near Givenchy on May 26th, 1915. He was aged 28.

Captain of Wardown Bowling Club, he was the son of Alfred and Emma Hayward, of the Sugar Loaf Hotel, 13 King Street, Luton, who at first were told he was reported missing.

News of his probable death came from a Luton comrade in the Londons, Pte Eddy Fisher. He wrote: "After out charge we were relieved from the trenches and my first thoughts were to see whether the Luton boys had come through safely. I made enquiries in Vic's Company (D) and all said the last time they saw him he was wounded. It is with deep regret I have since learned he is missing. I write to prepare you for the sad news and blow it is sure to give you.

"The last time I saw Vic was just before the charge. I was in the firing line when D Company came running through. I notice Vic was well to the front, being next to the captain, who was leading. I shouted 'Hulloa Vic' and he replied 'Hulloa Eddy' and on he went.

"My Company (C) having been in the firing line 48 hours was placed back in reserve. This was the reason for D Company being first over the parapet in the charge. They were, however, quickly followed by C Company.

"I feel sure Vic was killed, and extend to you my deepest sympathy for the loss of such a son, who has sacrificed so much in loyalty towards his country. Well I remember how keen he was to do his bit!"

Pte Hayward was born in 1887 and was apprenticed in the stationery business, but after serving his apprenticeship he assisted his father at the Sugar Loaf Hotel.